Service categories

Strategic support tracks for every stage of your brand growth

Compare focused design lanes and choose the support level that matches your current goals, timeline, and visibility needs.

Book a consultation

Brand Identity

Logos, visual direction, and cohesive brand assets built to strengthen recognition and consistency.

Social Content Design

On-brand content graphics that help businesses show up clearly and consistently online.

Marketing Materials

Sales and promotional visuals that keep campaigns polished across print and digital touchpoints.

Launch Visuals

Design support for product, service, or campaign launches that need strong rollout assets.

Digital Products

Creative design for guides, resources, and branded digital offers that feel intentional and ready to sell.

Ongoing Support

Recurring creative help for businesses that need a reliable design partner as they grow.

Playbook offers

The Playbook Collection

Strategic Support for Your Next Business Move

Built for businesses at every growth stage, our Playbook offers combine strategy-led design and polished creative direction to help you present a professional, cohesive, and recognizable brand everywhere your audience sees you.

Choose the Playbook that aligns with your next level, then move forward with clarity and confidence.

Explore the Offers Contact Thee Boss Playbook

Find the Right Playbook for Your Business

Starting Your Brand

For businesses that need a strong and professional foundation.

The Foundation Playbook

Price & summary

Starting at $325 · A focused brand starter experience for businesses that need the essential visual pieces to begin showing up professionally. Ideal for new businesses, service providers, and entrepreneurs who need a clear starting point without committing to a full brand identity.

Includes

  • Logo refinement or logo direction
  • Brand color palette
  • Typography recommendations
  • Basic visual direction
  • Brand positioning guidance
  • One branded design template
  • Foundational brand recommendations

Best for: New businesses and entrepreneurs building their first professional brand presence.

Explore The Foundation Playbook

Growing Your Brand

For businesses ready to improve clarity, consistency, and direction.

The Growth Playbook

Price & summary

Starting at $350 · A strategic brand development experience for businesses that have a foundation but need greater clarity, consistency and direction. Helps refine your existing brand so your visuals, messaging, and customer experience feel more intentional.

Includes

  • Logo refinement
  • Typography selection
  • Color direction
  • Brand strategy recommendations
  • Visual direction
  • Brand positioning support
  • One branded marketing template

Best for: Businesses that are ready to improve how they look, communicate and show up in the market.

Explore The Growth Playbook

Building a Recognizable Brand

For businesses ready to develop a more complete and elevated identity.

The Icon Playbook

Price & summary

$1,200 · A complete branding and visibility experience for businesses ready to become more recognizable, cohesive and professionally positioned. Brings your brand identity, digital presence, and marketing materials together across touchpoints.

Includes

  • Logo suite
  • Primary logo
  • Secondary logo
  • Submark or brand mark
  • Brand color palette
  • Typography system
  • Brand strategy
  • Visual direction
  • Website or booking experience recommendations
  • Instagram content templates
  • Branded social media assets
  • Brand guidelines
  • Strategic brand recommendations

Best for: Businesses ready for a complete brand refresh, repositioning or visual upgrade.

Explore The Icon Playbook

Professional Visibility

For businesses ready to look established, credible, and opportunity-ready.

The Professional Presence Playbook

Price & summary

$600 A polished brand presence package for businesses that want to look more established, credible and prepared for professional opportunities. Focuses on the materials your business needs to communicate clearly across digital platforms, networking opportunities, and customer touchpoints.

Includes

  • Professional brand positioning
  • Business bio development
  • Brand messaging recommendations
  • Digital profile direction
  • One-sheet or presentation support
  • Branded promotional asset
  • Professional communication guidance
  • Visual consistency recommendations

Best for: Founders, service providers, creatives and professionals preparing to be seen as the authority in their industry.

Explore The Professional Presence Playbook

Marketing and Visibility

For businesses that need stronger promotion and audience engagement.

The Complete Marketing Playbook

Price & summary

$800 · A comprehensive marketing support experience designed to help you organize your message, strengthen your visibility and create a more intentional customer journey. Helps connect your brand visuals with your marketing goals so your business can communicate with greater consistency.

Includes

  • Marketing strategy direction
  • Brand messaging recommendations
  • Promotional content planning
  • Customer journey recommendations
  • Offer positioning support
  • Marketing campaign direction
  • Social media content recommendations
  • Branded marketing assets
  • Call-to-action guidance

Best for: Businesses that need a more organized and strategic approach to marketing.

Explore The Complete Marketing Playbook

Marketing and Visibility

For businesses that need stronger promotion and audience engagement.

The Visibility Playbook

Price & summary

$400 · A focused visibility package for businesses that are ready to become more consistent and recognizable online. Helps you identify how your brand should show up, what it should communicate, and which visual assets can support your visibility goals.

Includes

  • Visibility strategy
  • Brand presence review
  • Content direction
  • Promotional messaging guidance
  • Social media recommendations
  • Visibility-focused graphics
  • Call-to-action recommendations

Best for: Businesses that need more consistent exposure and stronger brand recognition.

Explore The Visibility Playbook

Marketing and Visibility

For businesses that need stronger promotion and audience engagement.

The Social Playbook

Price & summary

$350 · A social media design package created to help your brand show up online with greater consistency and confidence. Gives you branded assets that make it easier to promote your services, connect with your audience, and maintain a polished appearance.

Includes

  • Branded social media graphics
  • Promotional post designs
  • Educational post designs
  • Announcement graphics
  • Story or feed templates
  • Social media visual direction
  • Brand consistency recommendations

Best for: Entrepreneurs and businesses that need professional social media visuals without a full rebrand.

Explore The Social Playbook

Marketing and Visibility

For businesses that need stronger promotion and audience engagement.

The Content Playbook

Price & summary

$600 · A strategic content design experience for businesses that want to educate, promote and connect with their audience through intentional visuals. Helps you create a stronger content system so your brand can communicate consistently across social media and digital platforms.

Includes

  • Content direction
  • Content pillar recommendations
  • Educational graphics
  • Promotional graphics
  • Branded templates
  • Social media content assets
  • Campaign content guidance
  • Call-to-action messaging support

Best for: Businesses that want to create more intentional and consistent content.

Explore The Content Playbook

Launching and Selling

For businesses preparing to introduce an offer, product or service.

The Product Launch Playbook

Price & summary

$500 · A launch-focused design package created to help you introduce a new product, service, program or offer with clarity and professionalism. Helps you organize the visual and promotional materials needed to create excitement and guide your audience toward action.

Includes

  • Launch messaging direction
  • Offer positioning support
  • Launch graphic design
  • Promotional assets
  • Announcement graphics
  • Social media launch content
  • Call-to-action graphics
  • Launch timeline recommendations

Best for: Entrepreneurs preparing to launch a new product, program, service or major offer.

Explore The Product Launch Playbook

Launching and Selling

For businesses preparing to introduce an offer, product or service.

The Product Line Playbook

Price & summary

$850 · A complete visual and promotional experience for businesses building or expanding a product collection. Helps your products feel connected, recognizable and professionally presented across your customer experience.

Includes

  • Product line visual direction
  • Product naming or organization guidance
  • Product presentation design
  • Product promotional graphics
  • Product collection graphics
  • Launch and marketing assets
  • Product line consistency recommendations
  • Customer-facing promotional materials

Best for: Product-based businesses, beauty brands, digital product creators and entrepreneurs expanding their collections.

Explore The Product Line Playbook

Ongoing Creative Support

For businesses that need consistent design support.

Retainer Design Packages

Price & summary

Starting at $150 every two weeks · Ongoing design support for entrepreneurs and businesses that need fresh, professional visuals on a consistent basis. Retainer clients receive recurring creative support based on their selected plan and business priorities. Retainer availability is limited, and scope, turnaround time, revisions, and deliverables are determined by the selected package.

Includes

  • Social media graphics
  • Promotional flyers
  • Launch graphics
  • Service menus
  • Digital product graphics
  • Email graphics
  • Website graphics
  • Presentation pages
  • Marketing materials
  • Campaign assets
  • Design updates and refinements

Best for: Businesses that need fresh, professional visuals on a consistent basis.

Apply for a Design Retainer

Custom Brand and Design Support

Not sure which Playbook is right for you?

Custom Brand and Design Support

Price & summary

Custom support for businesses whose needs do not fit into one offer. Thee Boss Playbook can create a tailored design or branding experience based on your goals, timeline, and business priorities.

Includes

  • Brand identity development
  • Website graphics
  • Business presentations
  • Digital products
  • Marketing campaigns
  • Social media systems
  • Product launches
  • Service-based business assets
  • Event and promotional materials
  • Brand strategy intensives

Best for: Businesses that need a tailored branding or design experience based on their goals and priorities.

Request Custom Support

Service fit guide

Choose the support that matches where your business is now.

Not sure which path fits best? Start with the scenario that sounds like you, then take the next step with confidence.

Book a consultation

Launching

Start with brand identity design to build a clear, polished foundation before you market.

Refreshing your brand

Choose a strategic brand refresh to modernize visuals and align your message for growth.

Needing content support

Pick social media and marketing content design for consistent, on-brand visibility each week.

Wanting ongoing creative help

Move into ongoing creative support for priority design requests, launch assets, and continuity.

FAQ

Questions before you inquire

Quick answers on fit, process, timing, and what to expect next.

How do I choose between full service design and a Playbook offer?

If you need custom strategy, deeper brand direction, or launch-level support, full service is best. If you want a focused, faster solution for a specific need, a Playbook offer is the right fit.

What does your creative process look like?

Every project moves through discovery, creative direction, design development, and refined delivery. You receive clear milestones and feedback windows so you always know what is happening next.

How long do most projects take?

Playbook offers are typically completed faster, while full-service engagements vary by scope. Timeline ranges are confirmed after we review your goals and priorities during consultation.

How collaborative is the design experience?

You stay involved through guided check-ins and structured feedback rounds. We lead strategy and execution while keeping communication clear, efficient, and easy to respond to.

What happens after I submit an inquiry?

You will receive next-step details, availability, and a recommendation based on your goals. From there, we confirm scope and timeline so you can move forward with confidence.

Book a consultation